{"id":34776,"date":"2026-03-16T09:54:31","date_gmt":"2026-03-16T08:54:31","guid":{"rendered":"https:\/\/www.protect-the-planet.de\/campaigning-school-startet-am-27-april\/"},"modified":"2026-03-16T10:00:09","modified_gmt":"2026-03-16T09:00:09","slug":"campaigning-school-startet-am-27-april","status":"publish","type":"post","link":"https:\/\/www.protect-the-planet.de\/en\/campaigning-school-startet-am-27-april\/","title":{"rendered":"Campaigning School: Weiterbildung f\u00fcr strategische Kampagnenarbeit startet am 27. April 2026"},"content":{"rendered":"\n<p>Wie entsteht gesellschaftlicher Wandel \u2013 und wie gestaltet man ihn strategisch? Erfolgreiche Kampagnen sind ein zentrales Instrument, um politische Entscheidungen zu beeinflussen und gesellschaftliche Ver\u00e4nderungen anzusto\u00dfen. Gleichzeitig werden die Herausforderungen f\u00fcr zivilgesellschaftliche Organisationen immer komplexer: Aufmerksamkeit muss strategisch aufgebaut, politische Prozesse verstanden und unterschiedliche Aktionsformen sinnvoll kombiniert werden.<\/p>\n\n\n\n<p>Mit der\u00a0<a href=\"http:\/\/campaigningschool.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campaigning School<\/a>\u00a0bieten die\u00a0<a href=\"http:\/\/fundraisingakademie.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fundraising Akademie<\/a>,\u00a0<a href=\"http:\/\/protect-the-planet.de\/\">Protect the Planet<\/a>\u00a0und\u00a0<a href=\"http:\/\/germanwatch.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Germanwatch<\/a>\u00a0eine berufsbegleitende Weiterbildung an, die sich mit dieser Frage umfassend besch\u00e4ftigt und alle relevante Blickwinkel beleuchtet: Von politischer Strategie \u00fcber Fundraising und Marketing bis hin zur Ergebnisauswertung.<\/p>\n\n\n\n<p>Die Campaigning School ist ein ideales Angebot f\u00fcr Mitarbeitende und ehrenamtlich engagierte Menschen aus NGOs, Verb\u00e4nden, Vereinen, Kirche, Gewerkschaften und sozialen Bewegungen, die ihre Kampagnenarbeit wirkungsvoll weiterentwickeln oder sich ein neues Berufsfeld erschlie\u00dfen m\u00f6chten.<\/p>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Die wichtigsten Eckdaten f\u00fcr den n\u00e4chsten Jahrgang:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Start: 27. April 2026<\/li>\n\n\n\n<li>Dauer: April bis Oktober 2026 (berufsbegleitend in zwei Pr\u00e4senzphasen in Berlin und mehreren Online-Workshops und Webinaren)<\/li>\n\n\n\n<li>Gruppengr\u00f6\u00dfe: max. 20 Teilnehmende<\/li>\n<\/ul>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Strategisches Campaigning von der Theorie bis zur Praxis<\/strong><\/h2>\n\n\n\n<p>Die Ausbildung vermittelt sowohl theoretische Grundlagen als auch praktische F\u00e4higkeiten moderner Kampagnenarbeit. Die Teilnehmenden besch\u00e4ftigen sich unter anderem mit folgenden Themen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Strategieentwicklung und Kampagnenplanung<\/li>\n\n\n\n<li>Lobbying und Advocacy<\/li>\n\n\n\n<li>Protestformen und zivilgesellschaftliche Mobilisierung<\/li>\n\n\n\n<li>Online-Campaigning und Social Media<\/li>\n\n\n\n<li>Storytelling und Framing<\/li>\n\n\n\n<li>Fundraising<\/li>\n\n\n\n<li>Leadership und agiles Projektmanagement<\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Lernen von erfahrenen Praktiker*innen<\/strong><\/h3>\n\n\n\n<p>Die Module werden von erfahrenen Campaigner*innen und Expert*innen aus der Praxis gestaltet. Die Teilnehmenden des kommenden Jahrgangs lernen u.a. von Dr. Roda Verheyen, Volker Ga\u00dfner (Vier Pfoten),&nbsp;Annika Lipke (CORRECTIV \/ Klimaagentur Rhein-Ruhr), Lasse K\u00fcnzer (Save the Children International), Lisa Kadel (Green Legal Impact Germany e.V.), Tabea Sternberg (Kommunikationsstrategin) und Dr. Stefanie Krapp (Lifelong Learning Universit\u00e4t Bern).<\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Stipendien verf\u00fcgbar \u2013 Bewerbung bis 22. M\u00e4rz<\/strong><\/h2>\n\n\n\n<p>Die&nbsp;<a href=\"http:\/\/protect-the-planet.de\/stiftung\/\">Dorothea-Laura-Janina Sick-Umweltstiftung<\/a>&nbsp;erm\u00f6glicht ausgew\u00e4hlten Teilnehmenden Zusch\u00fcsse zum Kursbeitrag in Form von&nbsp;<strong>Stipendien<\/strong>&nbsp;in H\u00f6he von 50 % oder 90 % des Kursbeitrags. Bewerbungsschluss ist der&nbsp;<strong>22. M\u00e4rz 2026<\/strong>.<\/p>\n\n\n\n<p>Weitere Informationen zur Ausbildung sowie zur Bewerbung um Stipendien finden sich unter:\u00a0<a href=\"https:\/\/campaigningschool.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/campaigningschool.de<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Strategisches Campaigning von der Theorie bis zur Praxis:<br \/>\nDie Ausbildung vermittelt sowohl theoretische Grundlagen als auch praktische F\u00e4higkeiten moderner Kampagnenarbeit.<\/p>\n","protected":false},"author":4,"featured_media":30163,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[729],"tags":[],"class_list":["post-34776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campaigning School: Weiterbildung f\u00fcr strategische Kampagnenarbeit startet am 27. 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